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They are a clever ploy by big supermarket chains to get people into the store knowing full well that many of them will wind up paying more than the advertised price,” commented Edgar Dworsky, a consumer advocate and founder of Consumer World. “Digital discounts are no deal for many seniors. These items often replace some conventional weekly specials and are given prominent placement in their advertising flyers.Īmong the 50+ supermarkets checked by Consumer World, two-thirds of them advertise some weekly digital-only deals, including at Albertsons, Acme, Baker’s, Dillons, Fred Meyer, Frys Food, Food Lion, Jewel Osco, Kroger, Pick ‘n Save, Ralphs, Randalls, Safeway, Shaw’s, ShopRite, Smart & Final, Smith’s, Star Market, Stop & Shop, and others. This means that millions of seniors and others can’t take advantage of digital-only deals.Ĭompounding the problem, in the past year, some supermarkets are now extending digital-only deals beyond dry groceries to meat, fish, poultry and produce. Lower income people lack online access to a similar degree. In fact, according to a 2021 study by the Pew Research Center, 39 percent of those 65 and over do not own a smartphone, and 25 percent don’t use the internet. This extra technical hurdle disproportionately hurts digitally-challenged seniors in the pocketbook because they are the least likely to have internet access or a smartphone. Shoppers who want to buy any item flagged as a digital deal must in advance preselect and load it into their online account on the store’s website or app in order to get the advertised sale price in the store. Now some prominent supermarket chains are adding an extra step that requires internet access. Historically, in order to take advantage of all the sale items featured in a chain’s weekly circular, all shoppers had to do at most was to show their loyalty card to the cashier. They look like great bargains in the weekly supermarket flyer: chicken breasts $1.97 a pound and bags of large shrimp for $5.97.īut If you are a digitally-disconnected senior citizen, a lower income person, or someone of any age not technically savvy, you may pay more for grocery specials like these because supermarket chains across the country are increasingly making some of their better sale items “digital-only,” according to a review by Consumer World.
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